Online luxury is Instant Human Interaction On Demand

Posted: mai 2nd, 2010 | Author: Guillaume Drapier | Filed under: Blog, Design management, User and brand experience | No Comments »

I went to a Burberry shop last week to try a Trench Coat and the experience I had there was extremely pleasant. The staff took care of me, dressed me up and told me all the little details about the products. I kind of felt special just because of this human to human interaction, even if I didn’t buy the coat at the end.

Now, I m hosting this very blog on one.com and I must say that this is the only website, as far as I know, that created the same feeling I experienced in the Burberry shop. This for one single reason: It has an online chat help service.

When you are stuck you click on the button and someone is there to answer your question. Let’s face it; I am a total unknowledgeable person about web stuff like Mysql, Java scripts or Php. Still the people at one.com were always very helpful, prompt to answer and helped me step after step to experience their product to its best.

This made the experience of hosting a website (which is a rather dull/complex thing usually) unique. Again, I felt pretty special just because of the human to human interaction. I now know, just like in the shop, that someone will be there to help me experience their product to its optimum quality. This is pure pleasure, this is luxury.

Intelligent Instant Human Interaction On Demand .That could be today’s definition of online luxury.

PS: I ve got no connection at all with one.com, I just think they rock

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